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~person:"Helmig, Bernd"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
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Helmig, Bernd
Han, Heesup
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Hollebeek, Linda D.
30
Mattila, Anna S.
28
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Kumar, V.
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Loureiro, Sandra Maria Correia
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Wangenheim, Florian von
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Wong, IpKin Anthony
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
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Journal of service research : JSR
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ECONIS (ZBW)
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Why do donors donate? : examining the effects of organizational identification and identity salience on the relationships among satisfaction, loyalty, and donation behavior
Boenigk, Silke
;
Helmig, Bernd
- In:
Journal of service research : JSR
16
(
2013
)
4
,
pp. 533-548
Persistent link: https://www.econbiz.de/10010203502
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2
Markentreue, Wiederkauf- und Wechselverhalten
Tscheulin, Dieter K.
;
Helmig, Bernd
-
1999
Persistent link: https://www.econbiz.de/10001404937
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