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~person:"Henley, Nadine"
~person:"Langendorf, Marc"
~type_genre:"Case study"
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The application of marketing principles to a social marketing campaign
Henley, Nadine
;
Raffin, Sandrine
;
Caemmerer, Barbara
- In:
Marketing intelligence & planning
29
(
2011
)
7
,
pp. 697-706
Persistent link: https://www.econbiz.de/10009384713
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2
Siemens : der "grüne Infrastrukturpionier"
Langendorf, Marc
;
Langendorf, Monika
- In:
PR-Kampagnen
,
(pp. 85-104)
.
2011
Persistent link: https://www.econbiz.de/10009306380
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