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~person:"Hennig-Thurau, Thorsten"
~person:"Ratten, Vanessa"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Die Betriebswirtschaft : DBW
1
International journal of entrepreneurial venturing
1
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ECONIS (ZBW)
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Click clack : examining the strategic and entrepreneurial brand vision of Under Armour
Miloch, Kimberly S.
;
Lee, Jason
;
Kraft, Patrick M.
; …
- In:
International journal of entrepreneurial venturing
4
(
2012
)
1
,
pp. 42-57
Persistent link: https://www.econbiz.de/10009491691
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2
Kundenartikulationen im Internet : virtuelle Meinungsplattformen als Herausforderung für das Marketing
Hennig-Thurau, Thorsten
;
Hansen, Ursula
- In:
Die Betriebswirtschaft : DBW
61
(
2001
)
5
,
pp. 560-580
Persistent link: https://www.econbiz.de/10001617863
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