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~person:"Hennig-Thurau, Thorsten"
~source:"econis"
~subject:"E-Learning"
~subject:"Social web"
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Video game
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Hennig-Thurau, Thorsten
Castronova, Edward
7
Bell, Mark W.
6
Wagner, Gert G.
6
Chen, Huan
4
Ozuem, Wilson
3
Prasad, Jason
3
Ward, Michael R.
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Ante, Lennart
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André
;
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
Saved in:
2
Value creation in the video game industry : industry economics, consumer benefits, and research opportunities
Marchand, André
;
Hennig-Thurau, Thorsten
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 141-157
Persistent link: https://www.econbiz.de/10010128383
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