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~person:"Hennig-Thurau, Thorsten"
~subject:"Computerspiel"
~subject:"Deutschland"
~type_genre:"Article in journal"
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Computerspiel
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Video game
4
Film industry
3
Filmwirtschaft
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Video games
3
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2
Konsumentenverhalten
2
New product development
2
Produktentwicklung
2
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Hennig-Thurau, Thorsten
Sreejesh, S.
9
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
6
Ward, Michael R.
6
Dwyer, Brendan
5
Ghosh, Tathagata
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Harviainen, J. Tuomas
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Hernandez, Monica D.
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Ohkita, Kenichi
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Reijmersdal, Eva A. van
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Terlutter, Ralf
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Buijzen, Moniek
4
Choi, Yung Kyun
4
Cohendet, Patrick
4
De Vaan, Mathijs
4
Evans, Nathaniel J.
4
Kim, Sang Jin
4
Kim, Yongjae
4
Kwak, Dae Hee
4
Nelson, Michelle R.
4
Pelsmacker, Patrick de
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Ponnet, Koen
4
Ren, Qun
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Seo, Yuri
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Teng, Ching-I
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Vanwesenbeeck, Ini
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Waiguny, Martin K. J.
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Yoo, Byungjoon
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Allal-Chérif, Oihab
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An, Soontae
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Boschma, Ron
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Buhalis, Dimitrios
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Burger-Helmchen, Thierry
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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1
Pre-release consumer buzz
Houston, Mark B.
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 338-360
Persistent link: https://www.econbiz.de/10011844820
Saved in:
2
Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André
;
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
Saved in:
3
Of video games, music, movies, and celebrities
Eliashberg, Jehoshua
;
Hennig-Thurau, Thorsten
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
Saved in:
4
Value creation in the video game industry : industry economics, consumer benefits, and research opportunities
Marchand, André
;
Hennig-Thurau, Thorsten
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 141-157
Persistent link: https://www.econbiz.de/10010128383
Saved in:
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