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~person:"Hennig-Thurau, Thorsten"
~subject:"Erfolgsfaktor"
~subject:"Marketingmanagement"
~type_genre:"Conference proceedings"
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
Hennig-Thurau, Thorsten
(
ed.
);
Hansen, Ursula
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001431406
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