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~person:"Hennig-Thurau, Thorsten"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Film industry
19
Filmwirtschaft
19
Consumer behaviour
5
Brand management
4
Markenführung
4
Brand
3
Brand extension
3
Computerspiel
3
Deutschland
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Germany
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Markentransfer
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Broadcasting law
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Revenue management
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Revenue-Management
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Rundfunkrecht
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Spillover effect
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Spillover-Effekt
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Tauschwirtschaft
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Hennig-Thurau, Thorsten
Moon, Sangkil
4
Moretti, Enrico
4
Bazerman, Max H.
3
Collins, Alan
3
Dördrechter, Nikolai
3
Milkman, Katherine L.
3
Rogers, Todd
3
Sedgwick, John
3
Song, Reo
3
Addis, Michela
2
Balázs, Gyenge
2
Bayus, Barry L.
2
Broderick, Anne
2
Chung, Chul
2
Clement, Michel
2
DellaVigna, Stefano
2
Delre, Sebastiano A.
2
Dens, Nathalie
2
Elberse, Anita
2
Eliashberg, Jehoshua
2
Henning, Victor
2
Holbrook, Morris B.
2
Houston, Mark B.
2
Hu, Ye
2
Kim, Junhee
2
Kim, Sangkyun
2
Kim, Seongseop
2
Kupfer, Ann-Kristin
2
Lowe, Ben
2
Lu, Shijie
2
Maclaran, Pauline
2
Mathys, Juliane
2
McKenzie, Jordi
2
Michalopulos, Stelios
2
Nishijima, Marislei
2
Oberholzer-Gee, Felix
2
Oh, Chong
2
Park, In-Uck
2
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Journal of the Academy of Marketing Science
3
Journal of marketing
1
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ECONIS (ZBW)
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1
Pre-release consumer buzz
Houston, Mark B.
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 338-360
Persistent link: https://www.econbiz.de/10011844820
Saved in:
2
Hedonic consumer decision making and implications for the marketing of media goods
Henning, Victor
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10009012488
Saved in:
3
Does Twitter matter? : the impact of microblogging word of mouth on consumers' adoption of new movies
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
;
Feldhaus, Fabian
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 375-394
Persistent link: https://www.econbiz.de/10011287121
Saved in:
4
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Saved in:
5
Consumer file sharing of motion pictures
Hennig-Thurau, Thorsten
;
Henning, Victor
;
Sattler, Henrik
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003564816
Saved in:
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