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~person:"Hennigs, Nadine"
~person:"John, Deborah Roedder"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand extension
7
Markentransfer
7
Brand management
4
Consumer behaviour
4
Markenführung
4
Brand image
3
Markenimage
3
Corporate reputation
2
Cultural identity
2
Deutschland
2
Firmenimage
2
Germany
2
Kulturelle Identität
2
Brand
1
Brand Measurement
1
Brand architecture
1
Brand extensions
1
Corporate culture
1
Fashion
1
Finland
1
Finnland
1
Gesellschaft
1
Implicit association test (IAT)
1
Implicit measurement
1
Inter-firm cooperation
1
International marketing
1
Internationales Marketing
1
Luxury fashion branding
1
Luxury goods
1
Luxusgüter
1
Markenarchitektur
1
Markenartikel
1
Markenpolitik
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Marketing management
1
Marketingmanagement
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Polar Electro Oy <Kempele>
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Sportartikelbranche
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English
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Hennigs, Nadine
John, Deborah Roedder
Boisvert, Jean
7
Keller, Kevin Lane
6
Phau, Ian
6
Milberg, Sandra J.
5
Sattler, Henrik
5
Völckner, Franziska
5
Monga, Alokparna Basu
4
Park, C. Whan
4
Bei, Lien-ti
3
Dawes, John
3
Dhar, Ravi
3
Dwivedi, Abhishek
3
Goodstein, Ronald Charles
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Gürhan-Canli, Zeynep
3
Hem, Leif E.
3
Joshi, Richa
3
Kim, Kyeongheui
3
Liu, Xin
3
Maheswaran, Durairaj
3
Mathur, Pragya
3
Merrilees, Bill
3
Moorthy, Sridhar
3
Park, Jungkun
3
Pina, José M.
3
Punyatoya, Plavini
3
Ragel, Victoria Rosanna
3
Ringeisen, Petra
3
Sharp, Byron
3
Yadav, Rajan
3
Aaker, David A.
2
Afzal, Sarwat
2
Albrecht, Carmen-Maria
2
Allman, Helena F.
2
Alvarez, Cecilia M. O.
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Ashill, Nicholas J.
2
Backhaus, Christof
2
Barrio-García, Salvador del
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Handbook of brand relationships
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of fashion marketing and management
1
Journal of marketing
1
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ECONIS (ZBW)
4
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1
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
2
What makes brands elastic? : the influence of brand concept and styles of thinking on brand extension evaluation
Monga, Alokparna Basu
;
John, Deborah Roedder
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 80-92
Persistent link: https://www.econbiz.de/10008822088
Saved in:
3
Understanding cultural differences in brand extension evaluation : the influence of analytic versus holistic thinking
Monga, Alokparna Basu
;
John, Deborah Roedder
- In:
Handbook of brand relationships
,
(pp. 247-266)
.
2009
Persistent link: https://www.econbiz.de/10003915618
Saved in:
4
Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
2
,
pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
Saved in:
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