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~person:"Hennigs, Nadine"
~person:"John, Deborah Roedder"
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Brand extension
7
Markentransfer
7
Brand management
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Consumer behaviour
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4
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Hennigs, Nadine
John, Deborah Roedder
Völckner, Franziska
14
Sattler, Henrik
13
Boisvert, Jean
10
Keller, Kevin Lane
10
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7
Phau, Ian
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Hennig-Thurau, Thorsten
5
Merrilees, Bill
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Meyer, Frederik
5
Milberg, Sandra J.
5
Pelsmacker, Patrick de
5
Reinstrom, Christian
5
Sichtmann, Christina
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Walsh, Patrick
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Wiedmann, Klaus-Peter
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4
Burmann, Christoph
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Gürhan-Canli, Zeynep
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4
Kaufmann, Gwen
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Kim, Kyeongheui
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Kröger, Sonja
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Monga, Alokparna Basu
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Sood, Sanjay
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Zatloukal, Grit
4
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Universität Hannover / Institut für Marketing & Management
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Handbook of brand relationships
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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1
Customer-based strategic brand management : past progress and future challenges
John, Deborah Roedder
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011741472
Saved in:
2
Kooperationskompetenz im Corporate Branding : Entwicklung und empirische Überprüfung eines Konzeptes zur Bewertung von Markenkooperationspartnern am Beispiel der Sportartikelindust...
Wiedmann, Klaus-Peter
;
Gaßmann, Barbara
;
Hennigs, Nadine
; …
-
2007
Persistent link: https://www.econbiz.de/10003534743
Saved in:
3
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
4
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
5
What makes brands elastic? : the influence of brand concept and styles of thinking on brand extension evaluation
Monga, Alokparna Basu
;
John, Deborah Roedder
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 80-92
Persistent link: https://www.econbiz.de/10008822088
Saved in:
6
Understanding cultural differences in brand extension evaluation : the influence of analytic versus holistic thinking
Monga, Alokparna Basu
;
John, Deborah Roedder
- In:
Handbook of brand relationships
,
(pp. 247-266)
.
2009
Persistent link: https://www.econbiz.de/10003915618
Saved in:
7
Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
2
,
pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
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