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~person:"Hennigs, Nadine"
~person:"Kang, Joon Ho"
~person:"Schmid, Stefan"
~source:"econis"
~type_genre:"Arbeitspapier"
~type_genre:"Non-commercial literature"
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Search: subject:"Sportartikelbranche"
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Sportartikelbranche
3
Sporting goods industry
3
Brand management
2
Deutschland
2
Germany
2
Markenführung
2
Sportartikelindustrie
2
Unternehmenskultur
2
adidas-Salomon AG
2
Akquisition
1
Brand extension
1
Corporate culture
1
Corporate reputation
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Finland
1
Finnland
1
Firmenimage
1
Footwear
1
Integration
1
Inter-firm cooperation
1
International market entry
1
Internationaler Markteintritt
1
Markenartikel
1
Markenpolitik
1
Markentransfer
1
Market size
1
Marktbearbeitung
1
Marktgröße
1
Organisationsstruktur
1
Polar Electro Oy <Kempele>
1
Reebok International Ltd. <Stoughton, Mass.>
1
Schuhe
1
Sport
1
Sportmarketing
1
Sports
1
Sports economics
1
Sports marketing
1
Sportökonomik
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Takeover
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USA
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Hennigs, Nadine
Kang, Joon Ho
Schmid, Stefan
Atkin, David
3
Chaudhry, Azam
3
Chaudry, Shamyla
3
Khandelwal, Amit
3
Verhoogen, Eric
3
Huber, Frank
2
Ambos, Björn
1
Appelmann, Eva
1
Artner, Alexander
1
Baumann-Pauly, Dorothée
1
Cawthorne, Pamela
1
Corrocher, Nicoletta
1
David, Schmid
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Gaßmann, Barbara
1
Geuecke, Fabian
1
Giesecke, Christian
1
Guerzoni, Marco
1
Herstatt, Cornelius
1
Holl, Stefan
1
Kaempfer, Ines
1
Katiyar, Pooja
1
Kim, Hwa-seob
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Koller, Mario
1
Kotulla, Thomas
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Lee, Jin-myon
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Naz, Farah
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Nienaber, Ann-Marie
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Ofosu, Kwesi
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Palazzo, Guido
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Park, Ka-young
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Pieper, Thorsten
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Qian, Xiaolei
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Raman, Neha
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Regier, Stefanie
1
Riedel, Dirk
1
Scherer, Andreas Georg
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Schewe, Gerhard
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Universität Hannover / Institut für Marketing & Management
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KIET occasional paper
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Schriftenreihe Marketin Management
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ECONIS (ZBW)
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The new classification and size estimation of the sport market : focusing on hte sport market value network
Kang, Joon Ho
;
Kim, Hwa-seob
;
Lee, Jin-myon
;
Park, Ka-young
-
2014
Persistent link: https://www.econbiz.de/10010393449
Saved in:
2
Kooperationskompetenz im Corporate Branding : Entwicklung und empirische Überprüfung eines Konzeptes zur Bewertung von Markenkooperationspartnern am Beispiel der Sportartikelindust...
Wiedmann, Klaus-Peter
;
Gaßmann, Barbara
;
Hennigs, Nadine
; …
-
2007
Persistent link: https://www.econbiz.de/10003534743
Saved in:
3
Grenzüberschreitende Akquisitionen und zentrale Konsequenzen für die internationale Marktbearbeitung : der Fall Adidas/Reebok
Schmid, Stefan
;
Kotulla, Thomas
-
2007
Persistent link: https://www.econbiz.de/10013433062
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