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~person:"Hennigs, Nadine"
~person:"Lobschat, Lara"
~person:"Maduretno, Raden Bernard Eka Hutomo Putra"
~subject:"Brand image"
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Search: subject_exact:"Partielle kleinste Quadrate"
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Brand image
Consumer behaviour
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Markenimage
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Partial least squares
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Partielle kleinste Quadrate
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Hennigs, Nadine
Lobschat, Lara
Maduretno, Raden Bernard Eka Hutomo Putra
Fazli-Salehi, Reza
2
Huang, Chao-Chin
2
Madadi, Rozbeh
2
Schmidt, Steffen
2
Torres, Ivonne M.
2
Wiedmann, Klaus-Peter
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Zúñiga, Miguel Ángel
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Ahearne, Michael
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Amlus, Mohammad Harith
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Arasu Balasubramaniam, Senthil
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Bilgihan, Anil
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Cervera-Taulet, Amparo
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Chekalina, Tatiana
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Chopdar, Prasanta Kr
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Cuong Tri Dam
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Dwivedi, Abhishek
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Fang, Shih Chieh
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Fuchs, Matthias
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Gad, Ramadan
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Hamidizadeh, Mohammad Reza
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Huang, Shyh-Ming
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Izzularab, Aya Mohamed
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Joachimsthaler, Erich
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Johnson, Lester W.
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Karimi Alavije, Mohammad Reza
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Karjaluoto, Heikki
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Kocyigit, Orhan
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Lam, Son K.
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Lexhagen, Maria
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Low, Zoann
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Magnusson, Peter
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Gadjah Mada international journal of business
1
Journal of marketing theory and practice
1
Long range planning : LRP ; international journal of strategic management
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
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ECONIS (ZBW)
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Exploring the effects of coffee shop brand experience on loyalty : the roles of brand love and brand trust
Maduretno, Raden Bernard Eka Hutomo Putra
;
Junaedi, …
- In:
Gadjah Mada international journal of business
24
(
2022
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10014302584
Saved in:
2
Why social currency becomes a key driver of a firm's brand equity : insights from the automotive industry
Lobschat, Lara
;
Zinnbauer, Markus A.
;
Pallas, Florian
; …
- In:
Long range planning : LRP ; international journal of …
46
(
2013
)
1/2
,
pp. 125-148
Persistent link: https://www.econbiz.de/10009735691
Saved in:
3
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
4
Drivers and outcomes of brand heritage : consumers' perception of heritage brands in the automotive industry
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10008989393
Saved in:
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