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~person:"Hennigs, Nadine"
~subject:"EU regional policy"
~subject:"Germany"
~subject:"Vergleich"
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Brand image
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Hennigs, Nadine
Schmidt, Peter
36
Schmidt, Christoph M.
18
Feld, Lars P.
11
Michaelis, Peter
7
Elstner, Steffen
6
Heister, Johannes
6
Krämer, Hans Rachebald
6
Mohr, Ernst
6
Neu, Axel Dietmar
6
Schmidt, Rainer
6
Weichert, Ronald
6
Arrondel, Luc
5
Bartiloro, Laura
5
Klepper, Gernot
5
Lindner, Peter
5
Rampazzi, Cristiana
5
Schmidt, Peter S.
5
Schmidt, Tobias
5
Vermeulen, Philip
5
Fertig, Michael
4
Fessler, Pirmin
4
Kluve, Jochen
4
Schmidt, Karsten
4
Ziegler, Andreas
4
Bamberg, Sebastian
3
Buscher, Herbert S.
3
Börsch-Supan, Axel
3
Fischedick, Manfred
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Grösche, Peter
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Hommelhoff, Peter
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Härdle, Wolfgang
3
Jacobi, Lena
3
Savignac, Frederique
3
Schaffner, Sandra
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Schmidt, Peter-Jürgen
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Schmidt, Steffen
3
Schrimpf, Andreas
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Schuerz, Martin
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Schumacher, Peter Michael
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Corporate reputation review : an international journal
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Brand heritage and its impact on corporate reputation : corporate roots as a vision for the future
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
3
,
pp. 187-205
Persistent link: https://www.econbiz.de/10009789562
Saved in:
2
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
3
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
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