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~person:"Hennigs, Nadine"
~subject:"Inter-firm cooperation"
~type:"book"
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Kooperationskompetenz im Corporate Branding : Entwicklung und empirische Überprüfung eines Konzeptes zur Bewertung von Markenkooperationspartnern am Beispiel der Sportartikelindust...
Wiedmann, Klaus-Peter
;
Gaßmann, Barbara
;
Hennigs, Nadine
; …
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2007
Persistent link: https://www.econbiz.de/10003534743
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