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~person:"Henseler, Jörg"
~person:"Suppliet, Moritz"
~person:"Tang, Xiaoyun"
~subject:"Deutschland"
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Brand architecture
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Markenarchitektur
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Henseler, Jörg
Suppliet, Moritz
Tang, Xiaoyun
Baumgarth, Carsten
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Journal of business research : JBR
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Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
2
Advertising, competition, and regulation in the pharmaceutical industry
Suppliet, Moritz
-
2016
Persistent link: https://www.econbiz.de/10011459973
Saved in:
3
Better together? : a hospitality case for umbrella branding
Kooli, Kaouther
;
Cai, Huifen
;
Tang, Xiaoyun
;
Beer, Cornelia
- In:
The journal of business & industrial marketing
31
(
2016
)
8
,
pp. 1004-1016
Persistent link: https://www.econbiz.de/10011596949
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