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~person:"Henson, Robin K."
~type_genre:"Report"
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Search: subject:"Brand equity"
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The Role of
Brand
Equity
in Reputational Rankings of Specialty Graduate Programs in Colleges of Education: Variables Considered by College of Education Deans and Associate Deans Ra...
Lamb, Keith Whitaker
-
2010
-dimension model of
brand
equity
from the marketing literature, which included the elaboration likelihood model of persuasion …
Persistent link: https://www.econbiz.de/10009475024
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