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~person:"Herfort, Melanie"
~person:"Naudé, Peter"
~subject:"B2B relationships"
~type:"article"
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Herfort, Melanie
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of media business studies
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Examining the dark force consequences of AI as a new actor in B2B relationships
Keegan, Brendan James
;
Iredale, Sophie
;
Naudé, Peter
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 228-239
Persistent link: https://www.econbiz.de/10014454897
Saved in:
2
The dark side of the media agency industry : value destruction and co-destruction in a B2B context
Herfort, Melanie
;
Kunz, Reinhard E.
;
Düren, Petra
- In:
Journal of media business studies
20
(
2023
)
2
,
pp. 182-203
Persistent link: https://www.econbiz.de/10014235004
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