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~person:"Hermanns, Arnold"
~person:"Shankar, Venkatesh"
~subject:"E-commerce"
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Search: subject_exact:"Podcast advertising"
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E-commerce
Mobile Marketing
11
Mobile marketing
11
Electronic Commerce
5
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5
Mobilkommunikation
5
Marketing management
4
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4
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3
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3
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3
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German
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Hermanns, Arnold
Shankar, Venkatesh
Fritz, Wolfgang
9
Bliemel, Friedhelm
7
Fassott, Georg
5
Muther, Andreas
5
Becker, Jörg
4
Weiber, Rolf
4
Ahlert, Dieter
3
Büttgen, Marion
3
Dees, Heiko
3
Meffert, Heribert
3
Nachtmann, Matthias
3
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3
Theobald, Axel
3
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3
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2
Backhaus, Klaus
2
Bandulet, Martin
2
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2
Berg, Hartmut
2
Betz, Jürgen
2
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2
Brand, Simone
2
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2
Dholakia, Nikhilesh
2
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2
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2
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2
Figge, Stefan
2
Frenzel, Tobias
2
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2
Gauthronet, Serge
2
Hudetz, Kai
2
Hunt, Bill
2
Kenning, Peter
2
Krafft, Manfred
2
Lingenfelder, Michael
2
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Published in...
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Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
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ECONIS (ZBW)
5
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1
First-mover advantage in an Internet-enabled market environment : conceptual framework and propositions
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10003758812
Saved in:
2
E-Marketing-Management : Grundlagen und Prozesse für Business-to-Consumer-Märkte
Bagusat, Ariane
;
Hermanns, Arnold
-
2008
Persistent link: https://www.econbiz.de/10003438506
Saved in:
3
First-mover advantage on the internet : real or virtual? ; Report No. 05-100
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
MSI reports : working paper series
(
2005
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10002830700
Saved in:
4
Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele
Hermanns, Arnold
(
ed.
);
Sauter, Michael
(
contributor
)
-
2001
-
2., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001550533
Saved in:
5
Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele
Hermanns, Arnold
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10000683041
Saved in:
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