//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hermanns, Arnold"
~subject:"Markenführung"
~subject:"Tourism"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Erlebniswelten-Inszenierung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Tourism
Brand management
3
Event marketing
3
Event-Marketing
3
Sponsoring
3
Sponsorship
3
Deutschland
2
Germany
2
Marketing management
2
Marketingmanagement
2
Brand image
1
Kommunikationsstrategie
1
Kommunikatives Handeln
1
Markenimage
1
Markenpolitik
1
Professional sports
1
Profisport
1
Sport
1
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Case study
1
Fallstudie
1
Hochschulschrift
1
Thesis
1
Language
All
German
3
Author
All
Hermanns, Arnold
Nufer, Gerd
6
Page, Stephen J.
5
Fairley, Sheranne
4
Schmitt, Bernd
4
Zanger, Cornelia
4
Bauer, Hans H.
3
Bär, Sören
3
Carlson, Jamie
3
Connell, Joanne
3
Dias, Álvaro Lopes
3
Gedenk, Karen
3
Kim, Jong-hyeong
3
Neslin, Scott A.
3
Taheri, Babak
3
Aitken, Rob
2
Atwal, Glyn
2
Brunner-Sperdin, Alexandra
2
Cai, Liping A.
2
Drees, Norbert
2
Drengner, Jan
2
Hall, Colin Michael
2
Heinrich, Daniel
2
Kastner, Olga Louisa
2
Kent, Anthony
2
Kiendl, Stephanie C.
2
King, Brian
2
Knobloch, Uli
2
Kozinets, Robert V.
2
Köhler, Julia
2
Loureiro, Sandra Maria Correia
2
Löffler, Denny
2
Muskat, Birgit
2
Nitschke, Axel
2
O'Brien, Danny
2
Prayag, Girish
2
Prebensen, Nina K.
2
Ritchie, J. R. Brent
2
Robertson, Kirsten
2
Rosenberger, Philip J.
2
more ...
less ...
Published in...
All
Gabler Edition Wissenschaft
1
Stand und Perspektiven der Eventforschung
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sponsoring und Eventmarketing : zwei Kommunikationsinstrumente ergänzen sich?
Hermanns, Arnold
- In:
Stand und Perspektiven der Eventforschung
,
(pp. 17-35)
.
2010
Persistent link: https://www.econbiz.de/10008654338
Saved in:
2
Markenkommunikation mit Sport : Sponsoring und Markenevents als Kommunikationsplattform
Kiendl, Stephanie C.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414478
Saved in:
3
Der Beitrag von Sponsoring und Events zu Markenaufbau und Markenpflege
Hermanns, Arnold
;
Kiendl, Stephanie
;
Ringle, Tanja
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 307-329)
.
2006
Persistent link: https://www.econbiz.de/10003415999
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->