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~person:"Hernández Ortega, Blanca"
~subject:"Consumer behaviour"
~subject:"Online-Handel"
~subject:"Relationship marketing"
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Journal of air transport management
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How motivation, opportunity and ability can drive online airline ticket purchases
Bigné Alcañiz, J. Enrique
;
Hernández Ortega, Blanca
; …
- In:
Journal of air transport management
16
(
2010
)
6
,
pp. 346-349
Persistent link: https://www.econbiz.de/10008658874
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