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~person:"Herrmann, Andreas"
~person:"Homburg, Christian"
~subject:"Competitive strategy"
~type_genre:"Aufsatz im Buch"
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Kundenzufriedenheit als strategischer Erfolgsfaktor : einführende Überlegungen
Simon, Hermann
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 15-27)
.
1995
Persistent link: https://www.econbiz.de/10001291083
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