//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Herrmann, Andreas"
~person:"Wiedmann, Klaus-Peter"
~subject:"Markenimage"
~type_genre:"Case study"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product image"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Brand
1
Brand extension
1
Brand image
1
Consumer behaviour
1
Konsumentenverhalten
1
Licence
1
Lizenz
1
Markenartikel
1
Markentransfer
1
OECD countries
1
OECD-Staaten
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Case study
Fallstudie
Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
4
Book section
4
Graue Literatur
3
Non-commercial literature
3
Aufsatzsammlung
1
Hochschulschrift
1
more ...
less ...
Language
All
English
1
Author
All
Herrmann, Andreas
Wiedmann, Klaus-Peter
Bald, Thorsten
2
Beyersdorfer, Daniela
2
Burmann, Christoph
2
Bühler, André
2
Calabuig Moreno, Ferran
2
Dessain, Vincent
2
Meffert, Heribert
2
Ringle, Tanja
2
Rutenbeck, Henrik
2
Abuelmaatti, Aisha
1
Agnihotri, Arpita
1
Agrawal, Richa
1
Al-Zadjali, Fatma Haji
1
Alguacil Jiménez, Mario
1
Alsem, Karel Jan
1
Amblee, Naveen
1
Attuel-Mendès, Laurence
1
Bauer, Hans H.
1
Bauer, Yvonne
1
Behre, Sebastian
1
Beuttenmuller, Paul
1
Birch, Jim
1
Blomberg, Birgitte C.
1
Bonescu, Mihaela
1
Brace-Govan, Jan
1
Bradbury, Trish
1
Brownlie, Douglas
1
Brune, Matthias
1
Bruno, Ilaria
1
Buckingham, Ian P.
1
Bui, Tung
1
Cao, Dongmei
1
Caparros, Alain
1
Caseau, Cornelia
1
Catley, Bevan
1
Cecile, Czarnowski
1
Chakravarty, Surabhi
1
Chekalina, Tatiana
1
Chen, Yimiao
1
Christiansen, John K.
1
more ...
less ...
Published in...
All
Journal of general management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->