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~person:"Herrmann, Andreas"
~subject:"Markenartikel"
~subject:"Product quality"
~type_genre:"Article in journal"
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Search: ("Automobilindustrie" OR "EU-Politik" OR "Kraftfahrzeugindustrie" OR "Kraftfahrzeugmarkt") AND NOT isPartOf:Wirtschaftsdienst
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Markenartikel
Product quality
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Herrmann, Andreas
Rupp, Nicholas G.
3
Akdeniz, M. Billur
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Journal of business economics : JBE
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
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Die Wirkung von Brand Communities auf die Markenloyalität : eine dynamische Analyse im Automobilmarkt
Algesheimer, René
;
Herrmann, Andreas
;
Dimpfel, Marcus
- In:
Journal of business economics : JBE
76
(
2006
)
9
,
pp. 933-958
Persistent link: https://www.econbiz.de/10003372594
Saved in:
2
Die Erfassung der Markentreue im Automobilmarkt mit loglinearen Modellen
Bauer, Hans H.
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
23
(
1994
)
9
,
pp. 434-439
Persistent link: https://www.econbiz.de/10001169698
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