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~person:"Herrmann, Andreas"
~type_genre:"Non-commercial literature"
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Conjoint Measurement
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Consumer behaviour
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Herrmann, Andreas
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Analyse der Kundenwünsche zur Gestaltung eines Gebrauchsgutes mit Hilfe der Conjoint-Analyse : das Beispiel einer raumsparenden Waschmaschine
Bauer, Hans H.
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1996
Persistent link: https://www.econbiz.de/10013416574
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