Akgun, Ali; Byrne, John C.; Lynn, Gary; Keskin, Halit - 2013
proficiently executing the each stage of product development process, including the degree of management support during the project …. By investigating 96 NPD projects, we found that when a high degree of management support is seen during the project, team … speed-to-market. Interestingly, when low management support was noted during the project, we were not able to find any …