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~person:"Herzog, Martin"
~subject:"Markenführung"
~subject:"Schweiz"
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Search: expert journal of marketing
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Markenführung
Schweiz
Advertising
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Advertising music
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Brand image
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenimage
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Music
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Music Branding Expert Terminology (MBET)
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Music branding
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Music industry
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Musik
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Musikwirtschaft
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Werbung
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brand identity
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brand value
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musical congruity
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musical meaning
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Herzog, Martin
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Koll, Oliver
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
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