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~person:"Hesse, Andreas"
~person:"Holzer, Matthias"
~subject:"Brand management"
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Brand management
Brand image
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Internal branding
2
Interne Markenführung
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Markenführung
2
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Arbeitskräfte
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Brand equity
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Co-creation
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Earned media
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Employee-based brand equity
1
Internal communication
1
Interne Kommunikation
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Measurement
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Messung
1
Product quality
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Produktqualität
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Quality of external communications
1
Schweiz
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Social Web
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Social network
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Soziales Netzwerk
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Switzerland
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Viral marketing
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Virales Marketing
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Word-of-mouth communication
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brand behaviour
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brand identification
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employees
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scale development
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Hesse, Andreas
Holzer, Matthias
Burmann, Christoph
3
Jentschke, Mirjam
2
Rößler, Ayla
2
Abratt, Russell
1
Afshardoost, Mona
1
Aurand, Timothy W.
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European journal of marketing
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
2
Employees as a second audience : a scale development approach for the measurement of quality of external communications from the employee's perspective
Holzer, Matthias
;
Batt, Verena
;
Bruhn, Manfred
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 126-136
Persistent link: https://www.econbiz.de/10011560964
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