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~person:"Hettenbach, Marc"
~subject:"Beziehungsmarketing"
~subject:"Quality management"
~subject:"Service quality"
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Ist eine Panne eine Chance für die Automobilindustrie? : Value-Added Recovery-Services als Instrument zur Steigerung der Kundenzufriedenheit
Bauer, Hans H.
;
Donnevert, Tobias
;
Hettenbach, Marc
-
2006
Persistent link: https://www.econbiz.de/10003395408
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