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~person:"Hiemeyer, Wolf-Dieter"
~person:"Kumar, V."
~subject:"Allocation"
~subject:"Kundengewinnung"
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B-to-B-Marketing
16
Business-to-business marketing
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5
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5
Business-to-Business-Marketing
4
Customer value
4
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Hiemeyer, Wolf-Dieter
Kumar, V.
Van den Poel, Dirk
3
Barsch, Thomas
2
D'Haen, Jeroen
2
Grewal, Rajdeep
2
Heinrich, Stephan
2
Ihlenburg, Ditmar
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Reichert, Till
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Reusche, Uwe
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Chatterjee, Sharmila C.
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Chintagunta, Pradeep K.
1
Di Candido, Valentino
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Gebhardt-Seele, Stephan
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Helmke, Stefan
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Leone, Robert P.
1
Lilien, Gary L.
1
Luo, Anita
1
Petersen, J. Andrew
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Prinzie, Anita
1
Raju, Jagmohan S.
1
Rubel, Olivier
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Sabnis, Gaurav
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Sauldie, Sanjay
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Stand der Digitalisierung im B2B-Neukundenvertrieb : Entwicklung von Beurteilungskriterien und Erstellung eines Reifegradmodells
Barsch, Thomas
-
2019
Entwicklung von Beurteilungskriterien im digitalen B2B-Neukundenvertrieb -- Ergebnisse aus Experteninterviews -- Fundierung der entwickelten Beurteilungskriterien -- Erstellung eines digitalen B2B-Neukundenvertrieb-Reifegradmodells
Persistent link: https://www.econbiz.de/10012402499
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2
Stand der Digitalisierung im B2B-Neukundenvertrieb : Entwicklung von Beurteilungskriterien und Erstellung eines Reifegradmodells
Barsch, Thomas
-
2019
Persistent link: https://www.econbiz.de/10012055856
Saved in:
3
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
4
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
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