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~person:"Hildebrandt, Lutz"
~person:"Neidhart, Michael"
~source:"econis"
~subject:"Markteintritt"
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Markteintritt
Consumer goods marketing
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Konsumgütermarketing
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Germany
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Konsumgüterindustrie
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Theorie
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Consumer goods industry
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Brand
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Markenartikel
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Brand image
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Consumer goods
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Konsumgütermarkt
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Hildebrandt, Lutz
Neidhart, Michael
Kramer, Robert
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Fantapié Altobelli, Claudia
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Faßnacht, Martin
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Geis, Gerold
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Kamlage, Kerstin
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Erfolgreiche Markteintrittsstrategien im Konsumgüterbereich
Kamlage, Kerstin
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2001
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1. Aufl.
Persistent link: https://www.econbiz.de/10001621046
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