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~person:"Hildebrandt, Lutz"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Verbraucherverhalten"
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Konsumentenverhalten
Markenführung
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Consumer goods marketing
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Konsumgütermarketing
4
Theorie
3
Theory
3
Consumer behaviour
2
Deutschland
2
Germany
2
Innovation management
2
Innovationsmanagement
2
Market research
2
Marktforschung
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Beziehungsmarketing
1
Brand
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Brand image
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Consumer goods
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Consumer goods industry
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Core competency
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Erfolgsfaktor
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Industrial organization
1
Industrieökonomik
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Kernkompetenz
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Konsumgut
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Konsumgüter
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Konsumgüterindustrie
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Konsumgütermarkt
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Markenartikel
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Markenimage
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Market entry
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Markteintritt
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Markteintrittsstrategie
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Nichtparametrisches Verfahren
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Nonparametric statistics
1
Preismanagement
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Pricing strategy
1
Produkteinführung
1
Qualitative Methode
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Qualitative method
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Relationship marketing
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Hildebrandt, Lutz
Gedenk, Karen
4
Gierl, Heribert
4
Großmann, Tina
4
Neslin, Scott A.
4
Ahlert, Dieter
3
Boch, Sonja
3
Diller, Hermann
3
Klapper, Daniel
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Landschulze, Sebastian
3
Aaker, Jennifer
2
Ahmed, Zafar U.
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Chimhundu, Ranga
2
Danziger, Pamela N.
2
Decker, Reinhold
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Düerkop, Henrike
2
Fantapié Altobelli, Claudia
2
Görtz, Gunnar
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Götze, Franziska
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Heitmann, Mark
2
Helm, Roland
2
Hennig-Thurau, Thorsten
2
Herrmann, Andreas
2
Hoffmann, Sascha
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Huber, Frank
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Huber, Jan-Alexander
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Kramer, Robert
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Kranz, Marcel
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Krishna, Aradhna
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Lutzky, Christian
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Mogilner, Cassie
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Morrin, Maureen
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Nassua, Thomas
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Pandya, Kerav
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Pandya, Prashant Ravindrakumar
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Raut, Harshada
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Röhle, Matthias
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Sayin, Eda
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Social and economic research with consumer panel data : proceedings of the First ZUMA Symposium on Consumer Panel Data, 5 and 6 October 1999
1
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ECONIS (ZBW)
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Investigating cross-category brand loyal purchase behavior in FMCG
Boztuğ, Yasemin
;
Hildebrandt, Lutz
;
Silberhorn, Nadja
- In:
Quantitative marketing and marketing management : …
,
(pp. 287-302)
.
2012
Persistent link: https://www.econbiz.de/10009621755
Saved in:
2
Nonparametric modeling of buying behavior in fast moving consumer goods markets
Boztuǧ, Yasmin
;
Hildebrandt, Lutz
- In:
Social and economic research with consumer panel data : …
,
(pp. 189-205)
.
2001
Persistent link: https://www.econbiz.de/10001612924
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