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~person:"Hill, Ronald Paul"
~person:"Jang, Soocheong"
~person:"Walsh, Gianfranco"
~subject:"Brand management"
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Search: subject_exact:"Konsumverhalten"
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Brand management
Consumer behaviour
146
Konsumentenverhalten
146
Gastronomie
30
Restaurant industry
30
USA
20
United States
20
Customer satisfaction
19
Kundenzufriedenheit
19
Beziehungsmarketing
18
Relationship marketing
18
Brand image
15
Dienstleistungsqualität
15
Markenimage
15
Service quality
15
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13
Germany
13
Markenführung
13
Emotion
11
Advertising effects
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Marktforschung
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Werbewirkung
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8
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Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Theorie
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Armut
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English
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Hill, Ronald Paul
Jang, Soocheong
Walsh, Gianfranco
Phau, Ian
32
Loureiro, Sandra Maria Correia
31
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Hollebeek, Linda D.
17
MacInnis, Deborah J.
17
Dawes, John
16
Veloutsou, Cleopatra
16
Wiedmann, Klaus-Peter
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Khan, Imran
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Valette-Florence, Pierre
14
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Casidy, Riza
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
Grohmann, Bianca
12
Huber, Frank
12
Paul, Justin
12
Rahman, Zillur
12
Seo, Yuri
12
Sreejesh, S.
12
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International journal of contemporary hospitality management
2
International journal of hospitality management
2
Journal of business research : JBR
2
European management journal
1
Gabler Edition Wissenschaft
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing : ZFP ; journal of research and management
1
The journal of product & brand management
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ECONIS (ZBW)
13
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13
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1
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
2
Restaurant-visit intention : do anthropomorphic cues, brand awareness and subjective social class interact?
Kim, Heewon
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2359-2378
Persistent link: https://www.econbiz.de/10013412621
Saved in:
3
Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.
;
Chari, Simos
;
Daryanto, Ahmad
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
Saved in:
4
Consumer perceptions of luxury brands : an owner-based perspective
Bachmann, Frank
;
Walsh, Gianfranco
;
Hammes, Eva Katharina
- In:
European management journal
37
(
2019
)
3
,
pp. 287-298
Persistent link: https://www.econbiz.de/10012063171
Saved in:
5
Heuristic evaluation of healthy menus : examining the effect of brand image congruity
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
29
(
2017
)
10
,
pp. 2514-2534
Persistent link: https://www.econbiz.de/10011777063
Saved in:
6
Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
7
The impact of disparate levels of marketplace inclusion on consumer-brand relationships
Bennett, Aronté Marie
;
Hill, Ronald Paul
;
Oleksiuk, Daniel
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 16-31
Persistent link: https://www.econbiz.de/10009774991
Saved in:
8
The roles of brand equity and branding strategy : a study of restaurant food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
34
(
2013
),
pp. 192-201
Persistent link: https://www.econbiz.de/10009766701
Saved in:
9
The universality of warmth and competence : a response to brands as intentional agents
Bennett, Aronté Marie
;
Hill, Ronald Paul
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 199-204
Persistent link: https://www.econbiz.de/10009576933
Saved in:
10
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco
;
Shiu, Edward
;
Hassen, Louise M.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
Saved in:
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