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~person:"Hinson, Robert"
~person:"Kitchen, Philip J."
~person:"Piercy, Nigel"
~type_genre:"Non-commercial literature"
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Hinson, Robert
Kitchen, Philip J.
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Working paper / Department of Commerce, College of Business, Massey University
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Working papers / Department of Commerce, College of Business, Massey University
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ECONIS (ZBW)
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A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
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2008
Persistent link: https://www.econbiz.de/10003792325
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Advertising in mature markets : potentially persuasive or repurchase reminder
Eagle, Lynne C.
;
Rose, Lawrence Craig
;
Kitchen, Philip J.
-
2003
Persistent link: https://www.econbiz.de/10001853293
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