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~person:"Hinterhuber, Andreas"
~person:"Naudé, Peter"
~subject:"Marketingmanagement"
~subject:"Unternehmensnetzwerk"
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Marketingmanagement
Unternehmensnetzwerk
B-to-B-Marketing
36
Business-to-business marketing
36
Lieferantenmanagement
15
Supplier relationship management
15
Preismanagement
13
Pricing strategy
13
Business network
8
Beziehungsmarketing
6
Relationship marketing
6
Firm performance
5
Unternehmenserfolg
5
Customer value
4
Kundenwert
4
USA
4
United States
4
Betriebliche Wertschöpfung
3
Confidence
3
Innovation
3
Selling
3
Value creation
3
Value-based pricing
3
Verkauf
3
Vertrauen
3
Bibliometrics
2
Bibliometrie
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
Großbritannien
2
Marketing management
2
New product development
2
Organisationsstruktur
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2
Preispolitik
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Pricing
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Hinterhuber, Andreas
Naudé, Peter
Kleinaltenkamp, Michael
15
Henneberg, Stephan
12
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Cova, Bernard
6
Hofmaier, Richard
6
Johnston, Wesley J.
6
Andersen, Poul Houman
5
Grewal, Rajdeep
5
Rod, Michel
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Snehota, Ivan
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Terho, Harri
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Blythe, Jim
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Cartwright, Severina
4
Ellis, Nick
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Jacob, Frank
4
Keränen, Joona
4
La Rocca, Antonella
4
Lilien, Gary L.
4
Lowe, Sid
4
Matthyssens, Paul
4
Mouzas, Stefanos
4
Plinke, Wulff
4
Turnbull, Peter W.
4
Ulaga, Wolfgang
4
Valla, Jean-Paul
4
Zimmerman, Alan S.
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Agnihotri, Raj
3
Backhaus, Klaus
3
Blankson, Charles
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Bruhs, Sarah Maria
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Camarero Izquierdo, Carmen
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Cantù, Chiara
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Claßen, Matthias
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Corsaro, Daniela
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Eggert, Andreas
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Ehret, Michael
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Fließ, Sabine
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business-to-business marketing
1
Source
All
ECONIS (ZBW)
10
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1
Relationships and networks as examined in Industrial Marketing Management
Naudé, Peter
;
Sutton-Brady, Catherine
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 27-35
Persistent link: https://www.econbiz.de/10012064159
Saved in:
2
Operationalizing trust, reliance, and dependence in business relationships : responding to the ongoing naming and cross-level problems
Jiang, Zhizhong
;
Shiu, Eric
;
Henneberg, Stephen
; …
- In:
Journal of business-to-business marketing
20
(
2013
)
4
,
pp. 193-225
Persistent link: https://www.econbiz.de/10010228318
Saved in:
3
First value then price : quantifying value in business-to-business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd
(
ed.
)
-
2017
Part I. Introduction -- Part II. Selling value : value quantification capabilities -- Part III. Selling value : best practices in value quantificiation -- Part IV. Buying on value : value quantification and B2B purchasing -- Part V. Value quantification and organizational change management --...
Persistent link: https://www.econbiz.de/10013181225
Saved in:
4
An empirical investigation of network-oriented behaviors in business-to-business markets
Thornton, Sabrina C.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 167-180
Persistent link: https://www.econbiz.de/10011374562
Saved in:
5
Using actors' perceptions of network roles and positions to understand network dynamics
Abrahamsen, Morten H.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 259-269
Persistent link: https://www.econbiz.de/10009544757
Saved in:
6
Understanding network picture complexity : an empirical analysis of contextual factors
Ramos, Carla
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 951-972
Persistent link: https://www.econbiz.de/10009656733
Saved in:
7
Enabling relationship structures and relationship performance improvement : the moderating role of relational capital
Kohtamäki, Marko
;
Vesalainen, Jukka
;
Henneberg, Stephan
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009699335
Saved in:
8
The impact of market orientation on the development of relational capabilities and performance outcomes : the case of Russian industrial firms
Smirnova, Maria
;
Naudé, Peter
;
Henneberg, Stephan
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10008907890
Saved in:
9
Exploiting the B2B knowledge network : new perspectives and core concepts
Naudé, Peter
;
Henneberg, Stephan
;
Zolkiewski, Judy
; …
- In:
Industrial marketing management : the international …
38
(
2009
)
5
,
pp. 493-494
Persistent link: https://www.econbiz.de/10003871817
Saved in:
10
Developing network insight
Mouzas, Stefanos
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
37
(
2008
)
2
,
pp. 167-180
Persistent link: https://www.econbiz.de/10003701495
Saved in:
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