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~person:"Hinz, Oliver"
~subject:"Niche marketing strategy"
~type:"article"
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Niche marketing strategy
Nischenstrategie
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Hinz, Oliver
Hammervoll, Trond
8
Toften, Kjell
8
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4
Alonso, Abel Duarte
3
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Greenhalgh, Greg
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Morone, Piergiuseppe
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Die Betriebswirtschaft : DBW
1
Electronic commerce research and applications
1
Journal of management information systems : JMIS
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ECONIS (ZBW)
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Drivers of the
long
tail
phenomenon : an empirical analysis
Hinz, Oliver
;
Eckert, Jochen
;
Skiera, Bernd
- In:
Journal of management information systems : JMIS
27
(
2010/11
)
4
,
pp. 43-69
Persistent link: https://www.econbiz.de/10009127635
Saved in:
2
An analysis of the importance of the
long
tail
in search engine marketing
Skiera, Bernd
;
Eckert, Jochen
;
Hinz, Oliver
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 488-494
Persistent link: https://www.econbiz.de/10008933084
Saved in:
3
Long
Tail
Eckert, Jochen
;
Hinz, Oliver
;
Skiera, Bernd
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
6
,
pp. 761-765
Persistent link: https://www.econbiz.de/10003908275
Saved in:
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