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~person:"Hippner, Hajo"
~person:"Mandal, Arun Kumar"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
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Comparative advantage in the knowledge economy : a national and organizational resource
1
Handbuch Multi-Channel-Marketing
1
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ECONIS (ZBW)
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E-
knowledge
of Indian rural consumers : a field survey result based on durable goods
Mukhopadhyay, Debabrata
;
Mandal, Arun Kumar
- In:
Comparative advantage in the knowledge economy : a …
,
(pp. 85-96)
.
2021
Persistent link: https://www.econbiz.de/10012814179
Saved in:
2
Die Bedeutung von Data-Mining im Multi-Channel-Marketing
Hippner, Hajo
;
Hoffmann, Onno
;
Wilde, Klaus D.
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 579-600)
.
2007
Persistent link: https://www.econbiz.de/10003435152
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