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~person:"Hippner, Hajo"
~person:"Sheth, Jagdish N."
~subject:"Consumer behaviour"
~subject:"Marketingtheorie"
~type_genre:"Sammelwerk"
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29.03.1996
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
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2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
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2018
Persistent link: https://www.econbiz.de/10011900008
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Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
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2018
Persistent link: https://www.econbiz.de/10011900067
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Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
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2016
Persistent link: https://www.econbiz.de/10011446058
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5
Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B.
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2015
Persistent link: https://www.econbiz.de/10010505780
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6
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
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2015
Persistent link: https://www.econbiz.de/10010505794
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7
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
8
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
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9
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
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10
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
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