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~person:"Hirschman, Elizabeth Caldwell"
~person:"Nagar, Komal"
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Evaluating the effect of consumer sales promotions on brand loyal and brand switching segments
Nagar, Komal
- In:
Vision : the journal of business perspective
13
(
2009
)
4
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003964857
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2
Metaphor in the marketplace
Hirschman, Elizabeth Caldwell
- In:
Marketing theory
7
(
2007
)
3
,
pp. 227-248
Persistent link: https://www.econbiz.de/10003571205
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