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~person:"Hirschmann, Johannes"
~person:"Swoboda, Bernhard"
~subject:"United States"
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Corporate reputation
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Firmenimage
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Multinationales Unternehmen
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Hirschmann, Johannes
Swoboda, Bernhard
Bachmann, Ruediger
4
Ehrlich, Gabriel
4
Pollock, Timothy G.
4
Ruzic, Dimitrije
4
Durand, Rodolphe
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Journal of international marketing
1
Management international review : mir ; journal of international business
1
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ECONIS (ZBW)
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Corporate reputation effects across nations : the impact of country distances and firm-specific resources
Swoboda, Bernhard
;
Huber, Cathrin
;
Schuster, Tassilo
; …
- In:
Management international review : mir ; journal of …
57
(
2017
)
5
,
pp. 717-748
Persistent link: https://www.econbiz.de/10011714526
Saved in:
2
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
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