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~person:"Hodges, Nancy"
~subject:"Advertising effects"
~subject:"Germany"
~subject:"Markenimage"
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Advertising effects
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Markenimage
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Qualitative market research : an international journal
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Men's branded underwear : an investigation of factors important to product choice
Hale, Rosanna
;
Hodges, Nancy
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10009754926
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