//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hoeber, Larena"
~person:"O'Reilly, Norm"
~person:"Zhang, James J."
~subject:"Sports"
~subject:"Welt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Sports
Welt
Sportmarketing
39
Sports marketing
39
Sport
24
Professional sports
20
Profisport
20
Sport organization
12
Sportorganisation
12
Consumer behaviour
11
Konsumentenverhalten
11
Football
7
Fußball
7
Sport event
7
Sportveranstaltung
7
Big event
6
Brand management
6
Großveranstaltung
6
Management
6
Markenführung
6
Sponsoring
6
Sponsorship
6
Sport management
6
Sportmanagement
6
World
6
Ball game
4
Ballsport
4
China
4
Sport policy
4
Sportpolitik
4
Sports economics
4
Sportökonomik
4
Beziehungsmarketing
3
Frauen
3
Gender equality
3
Gleichberechtigung
3
Internet marketing
3
Online-Marketing
3
Organisation
3
Organization
3
more ...
less ...
Online availability
All
Undetermined
16
Type of publication
All
Article
23
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Aufsatzsammlung
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
27
Author
All
Hoeber, Larena
O'Reilly, Norm
Zhang, James J.
Dwyer, Brendan
12
Cornwell, T. Bettina
11
Drayer, Joris
11
Funk, Daniel C.
11
Koronios, Konstantinos
10
Breuer, Christoph
9
Biscaia, Rui
8
Desbordes, Michel
8
Greenwell, T. Christopher
8
Jensen, Jonathan A.
8
Ko, Yong Jae
8
McDonald, Heath
8
Ratten, Vanessa
8
Greenhalgh, Greg
7
Humphreys, Brad R.
7
Inoue, Yuhei
7
Kim, Yu Kyoum
7
Kunkel, Thilo
7
Kwak, Dae Hee
7
Nufer, Gerd
7
Welty Peachey, Jon
7
Woratschek, Herbert
7
Cho, Heetae
6
Cunningham, George B.
6
Dimitropoulos, Panagiotis
6
Filo, Kevin
6
Grohs, Reinhard
6
Pedersen, Paul M.
6
Scheerder, Jeroen
6
Shapiro, Stephen L.
6
Swayne, Linda E.
6
Séguin, Benoit
6
Alexandris, Kostas
5
Andreff, Wladimir
5
Bühler, André W.
5
Chadwick, Simon
5
Dickson, Geoff
5
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
7
Journal of sport management : the official journal of the North American Society of Sport Management
5
International journal of sports marketing & sponsorship
4
Sport management review
4
Sport, Business and Management : an international journal ; SBM
2
European Sport management quarterly : ESMQ
1
Marketing intelligence & planning
1
Sport business insights
1
World association for sport management
1
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital marketing in sports : global perspectives
Mastromartino, Brandon
(
ed.
);
Zhang, James J.
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014493531
Saved in:
2
Scoping practical implications and managerial relevance in sport management
Mastromartino, Brandon
;
Naraine, Michael L.
;
Dees, Windy
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
3
,
pp. 309-329
Persistent link: https://www.econbiz.de/10014524828
Saved in:
3
Sports sponsorship and branding : global perspectives and emerging trends
Leng, Ho Keat
(
ed.
);
Zhang, James J.
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014515484
Saved in:
4
Barriers to youth sport participation in dense urban centres
O'Reilly, Norm
;
Hernandez, Tony
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
3
,
pp. 175-203
Persistent link: https://www.econbiz.de/10014310914
Saved in:
5
Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.
;
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
Saved in:
6
Sport sponsorship insights
O'Reilly, Norm
;
Abeza, Gashaw
;
Harrison, Mark
-
2022
Persistent link: https://www.econbiz.de/10013176396
Saved in:
7
So you want to work in sports? : an exploratory study of sport business employability
Finch, David J.
;
O'Reilly, Norm
;
Legg, David
;
Levallet, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10013274327
Saved in:
8
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
9
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
10
"If people are wearing pink stuff they’re probably not real fans" : exploring women's perceptions of sport fan clothing
Sveinson, Katherine
;
Hoeber, Larena
;
Toffoletti, Kim
- In:
Sport management review
22
(
2019
)
5
,
pp. 736-747
Persistent link: https://www.econbiz.de/10012154071
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->