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~person:"Hofacker, Charles F."
~person:"Möhlenbruch, Dirk"
~subject:"Betriebliche Wertschöpfung"
~subject:"Retail marketing"
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Betriebliche Wertschöpfung
Retail marketing
Social Web
15
Social web
15
Beziehungsmarketing
7
Relationship marketing
7
Internet marketing
6
Online-Marketing
6
Consumer behaviour
5
Konsumentenverhalten
5
Customer integration
3
E-commerce
3
Electronic Commerce
3
Kundenintegration
3
Value creation
3
Arbeitsverhalten
2
Consumer attitudes
2
Einzelhandel
2
Internet
2
Mobile Business
2
Mobile business
2
Retail trade
2
Social network
2
Social networks
2
Soziales Netzwerk
2
Verbrauchereinstellung
2
Work behaviour
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Behavioral economics
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Bibliometrics
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Bibliometrie
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Citizenship behavior
1
Consumer behaviour internet
1
Consumer empowerment
1
Customer-customer co-creation
1
Deregulation
1
Deregulierung
1
Deutschland
1
Dienstleistungsmarketing
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Distribution channel
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Emotion
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Event marketing
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Hofacker, Charles F.
Möhlenbruch, Dirk
Hajli, Nick
6
Perdue, Richard R.
4
Shin, Hakseung
4
Cova, Bernard
3
Loane, Susan Stewart
3
Loh, Johannes
3
Mahr, Dominik
3
Sorensen, Anne
3
Thaichon, Park
3
Aguilar-Illescas, Rocio
2
Anaya-Sánchez, Rafael
2
Carlson, Jamie
2
Chen, Aihui
2
Choi, Hwanho
2
D'Alessandro, Steven
2
Dahlander, Linus
2
Dai, Hua
2
Dolan, Rebecca
2
Drennan, Judy
2
Ebrahimi, Pejman
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Emrich, Oliver
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Fontana, Avanti
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Frederiksen, Lars
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Gayatri, Gita
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Graham, Gary
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Gupta, Sumeet
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Heinonen, Kristina
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Hollenbeck, Brett
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Hu, Tao
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Itani, Omar S.
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Kemper, Joya
2
Khajeheian, Datis
2
Korovkin, Vladimir
2
Kretschmer, Tobias
2
Kunz, Reinhard
2
Li, Feng
2
Lievens, Annouk
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Lin, Xiaolin
2
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Betriebswirtschaftliche Diskussionsbeiträge
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior
Zadeh, Arash H.
;
Farhang, Maryam
;
Zolfagharian, Mohammadali
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 195-214
Persistent link: https://www.econbiz.de/10014313206
Saved in:
2
Customer-customer value co-creation in social media : conceptualization and antecedents
Hossein Zadeh, Arash
;
Zolfagharian, Mohammadali
; …
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 283-302
Persistent link: https://www.econbiz.de/10012202467
Saved in:
3
Einsatzpotenziale des Web 2.0 zur erlebnisorientierten Kundenintegration in der Verlagsbranche
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Elste, Ina
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 113-133)
.
2012
Persistent link: https://www.econbiz.de/10009373650
Saved in:
4
Einsatzmöglichkeiten von Web-2.0-Instrumenten im Multi-Channel-Marketing des Einzelhandels
Möhlenbruch, Dirk
;
Blunck, David Elias
;
Ritschel, Falk
-
2010
Persistent link: https://www.econbiz.de/10013432747
Saved in:
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