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~person:"Hoffmann, Anke"
~person:"Ieva, Marco"
~subject:"Einführung"
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Einführung
Kundenbindungsprogramm
9
Loyalty program
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Beziehungsmarketing
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Relationship marketing
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Consumer behaviour
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Hoffmann, Anke
Ieva, Marco
Göhlich, Frederike
2
Götz, Oliver
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Naß, Stephan
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Scheer, Burkhard
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Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
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ECONIS (ZBW)
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Gestaltungsmöglichkeiten von Kundenkartenprogrammen
Götz, Oliver
;
Hoffmann, Anke
;
Scheer, Burkhard
;
Naß, …
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 37-64)
.
2007
Persistent link: https://www.econbiz.de/10003511378
Saved in:
2
Erfolgspotenziale von Kundenkartenprogrammen
Götz, Oliver
;
Hoffmann, Anke
;
Naß, Stephan
;
Göhlich, …
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 109-150)
.
2007
Persistent link: https://www.econbiz.de/10003511384
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