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~person:"Hofmaier, Richard"
~person:"Im, Subin"
~subject:"Marketingmanagement"
~subject:"United States"
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8
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8
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5
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Hofmaier, Richard
Im, Subin
Acs, Zoltán J.
8
Brown, J. David
8
Earle, John S.
8
Kim, Mee Jung
8
Lee, Kyung Min
8
Lerner, Joshua
8
Hart, David M.
7
Saxenian, Annalee
7
Scherer, Frederic M.
7
Kenney, Martin
6
Varga, Attila
6
Aydogan, Neslihan
5
Bartelsman, Eric J.
5
Florida, Richard L.
5
Gautier, Pieter
5
Glasmeier, Amy
5
Kerr, William R.
5
Kim, Ŭng-han
5
Markusen, Ann R.
5
Morse, Adair
5
Oakey, Raymond P.
5
Schertler, Andrea
5
Wind, Joris de
5
Zingales, Luigi
5
Berndt, Ernst R.
4
Byers, Thomas H.
4
Dorf, Richard C.
4
Echeverri-Carroll, Elsie
4
McCulloch, Rachel
4
McGuirl-Hadley, Joy
4
Moretti, Enrico
4
Partridge, Mark D.
4
Petersen, Bruce C.
4
Seitz, Konrad
4
White, D. Steven
4
Anselin, Luc
3
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The journal of product innovation management : an international publication of the Product Development & Management Association
4
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
3
Journal of business-to-business marketing
1
Journal of marketing theory and practice : JMTP
1
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ECONIS (ZBW)
10
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1
The effect of channel innovation knowledge management on competitive advantage : a dual-path model
Im, Subin
;
Kim, Stephen K.
;
Bond, Edward U., III
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10012483454
Saved in:
2
How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin
;
Vorhies, Douglas W.
;
Kim, Namwoon
;
Heiman, …
- In:
Journal of business-to-business marketing
23
(
2016
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
Saved in:
3
Antecedents and consequences of creativity in product innovation teams
Im, Subin
;
Montoya, Mitzi M.
;
Workman, John P.
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 170-185
Persistent link: https://www.econbiz.de/10009703557
Saved in:
4
Impact of knwoledge type and strategic orientation on new product creativity and advantage in high-technology firms
Kim, Namwoon
;
Im, Subin
;
Slater, Stanley F.
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 136-153
Persistent link: https://www.econbiz.de/10009703567
Saved in:
5
Does strategic planning enhance or impede innovation and firm performance?
Song, Michael
;
Im, Subin
;
Bij, Hans van der
;
Song, Lisa Z.
- In:
The journal of product innovation management : an …
28
(
2011
)
4
,
pp. 503-520
Persistent link: https://www.econbiz.de/10009160936
Saved in:
6
Spurring cross-functional integration for higher new product performance: a group effectiveness perspective
Nakata, Cheryl
;
Im, Subin
- In:
The journal of product innovation management : an …
27
(
2010
)
4
,
pp. 554-571
Persistent link: https://www.econbiz.de/10003980067
Saved in:
7
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Hofmaier, Richard
(
ed.
)
-
1993
-
2. Aufl.
Persistent link: https://www.econbiz.de/10000346075
Saved in:
8
Aktuelle Herausforderungen und kritische Fragen hinsichtlich eines effizienten und systematischen Investitionsgüter- und High-Tech-Marketings (ITM)
Hofmaier, Richard
- In:
Investitionsgüter- und High-Tech-Marketing (ITM) : …
,
(pp. 15-22)
.
1993
Persistent link: https://www.econbiz.de/10003390256
Saved in:
9
Das "Magische Viereck" strategischen I+T-Marketings als Basis eines ganzheitlichen I+T-Marketingansatzes
Hofmaier, Richard
- In:
Investitionsgüter- und High-Tech-Marketing (ITM) : …
,
(pp. 73-93)
.
1993
Persistent link: https://www.econbiz.de/10003390264
Saved in:
10
Ein systematischer I+T-Marketing-Gesamtansatz : vom klassischen Verkaufs- und Produktmanagement hin zum "integrativen" Segment- und Erfolgspotentialmanagement
Hofmaier, Richard
- In:
Investitionsgüter- und High-Tech-Marketing (ITM) : …
,
(pp. 141-172)
.
1993
Persistent link: https://www.econbiz.de/10003390310
Saved in:
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