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~person:"Hofmaier, Richard"
~person:"Lindgreen, Adam"
~subject:"Markenführung"
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Hofmaier, Richard
Lindgreen, Adam
Baumgarth, Carsten
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
2
From strategy to tactics : building, implementing, and managing brand equity in business markets
Lindgreen, Adam
;
Beverland, Michael B.
;
Farrelly, Francis
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1223-1225
Persistent link: https://www.econbiz.de/10008807167
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