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~person:"Hofmaier, Richard"
~subject:"Europa"
~subject:"Lean Management"
~type:"article"
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
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I+T-Marketing als Schnittstellenmanagement und zielgerichtetes "Simultaneous Product Development"
Hofmaier, Richard
- In:
Investitionsgüter- und High-Tech-Marketing (ITM) : …
,
(pp. 287-303)
.
1993
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