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~person:"Hogreve, Jens"
~person:"Meffert, Heribert"
~subject:"Deutsche Bahn AG / AutoZug"
~type_genre:"Book section"
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Deutsche Bahn AG / AutoZug
Dienstleistungsmarketing
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Services marketing
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Hogreve, Jens
Meffert, Heribert
Schleuser, Michael
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Schneider, Helmut
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Verkehrsdienstleistungsmarketing : marktorientierte Unternehmensführung bei der Deutschen Bahn AG
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ECONIS (ZBW)
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Marketing im Turn-around-Management: Fallstudie DB AutoZug GmbH
Meffert, Heribert
;
Schleuser, Michael
;
Schneider, Helmut
- In:
Verkehrsdienstleistungsmarketing : marktorientierte …
,
(pp. 227-253)
.
2000
Persistent link: https://www.econbiz.de/10001462995
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