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~person:"Hohenberger, Hermann"
~subject:"Hörfunkwerbung"
~subject:"Konsumentenverhalten"
~type_genre:"Book section"
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Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
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ECONIS (ZBW)
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Spots als Basis für Sonderwerbeformen
Hohenberger, Hermann
- In:
Kampagnen, Kontakte, Konkurrenz : Potentiale der …
,
(pp. 57-62)
.
2003
Persistent link: https://www.econbiz.de/10003835537
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