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~person:"Hohn, Stefanie"
~subject:"Internet"
~subject:"Marketing management"
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Hohn, Stefanie
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Public Marketing : Marketing-Management für den öffentlichen Sektor
Hohn, Stefanie
(
contributor
)
-
2008
-
2., überarbeitete und erweiterte Auflage
, - Zielgruppenanalyse, - Positionierung im Wettbewerbsumfeld, - Produktpolitik und Markenmanagement, - Werbung,
Public
Relations
und Event …
Persistent link: https://www.econbiz.de/10013516897
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2
Public Marketing : Marketing-Management für den öffentlichen Sektor
Hohn, Stefanie
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003314786
Saved in:
3
Public Marketing : Marketing-Management für den öffentlichen Sektor
Hohn, Stefanie
(
contributor
)
-
2006
, Produktpolitik und Markenaufbau, Werbung und
Public
Relations
, Sponsoring und Event-Marketing, Qualitätsmanagement und …
Persistent link: https://www.econbiz.de/10013516516
Saved in:
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