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~person:"Holbrook, Morris B."
~subject:"Marktforschung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Statistics"
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Marktforschung
Market research
6
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2
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1987
1
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1
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1
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1
Customer satisfaction
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Customer value
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Holbrook, Morris B.
Hruschka, Harald
16
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11
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10
Belk, Russell W.
9
Herrmann, Andreas
9
Baumgartner, Hans
8
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8
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8
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8
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7
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7
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7
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7
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7
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7
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7
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7
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6
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6
Du, Rex Yuxing
6
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6
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6
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6
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6
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6
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6
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6
Tarka, Piotr
6
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6
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5
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Journal of consumer behaviour : an international research review
2
Journal of marketing research : JMR
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Marketing theory
1
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ECONIS (ZBW)
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1
Some reflections on psychoanalytic approaches to marketing and consumer research
Holbrook, Morris B.
- In:
Marketing theory
15
(
2015
)
1
,
pp. 13-16
Persistent link: https://www.econbiz.de/10011494424
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2
The value of value : further excursions on the meaning and role of customer value
Gallarza, Martina G.
;
Gil Saura, Irene
;
Holbrook, Morris B.
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
4
,
pp. 179-191
Persistent link: https://www.econbiz.de/10009296477
Saved in:
3
Metric and interpretive explorations of macromarketing
Shultz, Clifford J.
;
Holbrook, Morris B.
;
Lehmann, Donald R.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10003893379
Saved in:
4
Cinemusical meanings in motion pictures : commerce, art, and Brando loyalty ... or ... De Niro, My God, To Thee
Holbrook, Morris B.
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
6
,
pp. 398-418
Persistent link: https://www.econbiz.de/10003617607
Saved in:
5
Assessing the real-to-artifical generalizability of multiattribute attitude models in tests of new product designs
Holbrook, Morris B.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 25-35
Persistent link: https://www.econbiz.de/10001040377
Saved in:
6
Effects of competitive context and of additional information on price sensitivity
Huber, Joel
- In:
Journal of marketing research : JMR
23
(
1986
)
3
,
pp. 250-260
Persistent link: https://www.econbiz.de/10001011971
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