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~person:"Holbrook, Morris B."
~type_genre:"Case study"
~type_genre:"Collection of articles written by one author"
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Consumer behaviour
14
Konsumentenverhalten
14
Marketing
3
Qualitative Methode
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Theory
2
Brand loyalty
1
Brand management
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Holbrook, Morris B.
Sheth, Jagdish N.
92
Schmid, Stefan
54
Smith, Alan D.
27
Gleich, Ronald
24
Gassmann, Oliver
23
Bruhn, Manfred
21
Buchanan, James M.
21
Windhorst, Hans-Wilhelm
20
Zentes, Joachim
18
Hayek, Friedrich A. von
17
Nufer, Gerd
17
Krcmar, Helmut
16
Siegfried, Patrick
16
Horváth, Péter
15
Weber, Jürgen
15
Willcocks, Leslie
15
Glowik, Mario
14
Herstatt, Cornelius
14
Hess, Thomas
14
Klasen, Stephan
14
Meffert, Heribert
14
Müller-Stewens, Günter
14
Schulze, Stephan
14
Wirtz, Bernd W.
14
Esch, Franz-Rudolf
13
Ghauri, Pervez N.
13
Lacity, Mary Cecelia
13
Pan, Shan L.
13
Barmeyer, Christoph I.
12
Bieger, Thomas
12
Estrin, Saul
12
Foroudi, Pantea
12
Hommel, Michael
12
Kotler, Philip
12
Töpfer, Armin
12
Whittington, Richard
12
Belk, Russell W.
11
Benlian, Alexander
11
Bühler, André
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Legends in consumer behavior
15
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ECONIS (ZBW)
15
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The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
Saved in:
2
Emotions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504982
Saved in:
3
Esthetics and tastes, Part I: art and entertainment
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504974
Saved in:
4
Esthetics and tastes, Part II: effects of personality, class, and expertise
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504962
Saved in:
5
Inspirational applications, Part I: marketing education
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505778
Saved in:
6
Inspirational applications, Part II: scholarship and creativity
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505775
Saved in:
7
Legends in consumer behavior: Morris B. Holbrook
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505247
Saved in:
8
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505794
Saved in:
9
Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
Saved in:
10
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
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